Dealernews launches retail design editorial series with Paige Wittman

Wittman and business partner Scott Miller to meet with Dealers at Dealernews booth during AIMExpo

SUNBURY, OH – Dealernews, along with Paige Wittman, principal of the Miller Wittman Design Group, have launched a new editorial series on Dealernews.com to explain ways store design and merchandising can help Dealers attract new buyers.

Wittman’s first column, “Why other retailers envy powersports Dealers,” stresses the relevance of the Dealer in today’s retail environment. “The most ‘Instagrammable’ or post-them-on-Facebook moments in people’s lives are served up by you and your team. Every other kind of retailer can only imagine this kind of interaction with products far tamer and less interactive,” she says.

To celebrate the launch of the editorial series, Wittman and her business partner, Scott Miller, will provide informal one-on-one consultations with Dealers at AIMExpo. These free “10-minute conversations” will be held at the Dealernews booth (2622) at the following times:

  • Thursday, Sept. 21: 10:30 a.m. to noon, and 2 p.m. to 4 p.m.
  • Friday, Sept. 22: 10:30 a.m. to noon

“Being at the show and seeing all of the Dealers with Dealernews is really going to be exciting for us,” Wittman said. “We knew there would be great opportunities for us to find ways to bring value to powersports Dealers together. Plus, we believe talking with the Dealers at AIMExpo will provide us with topics to cover in the coming months.”

Attendees are encouraged to drop by the Dealernews booth to talk informally with Wittman and Miller about their specific design or merchandising challenges. Wittman and Miller will meet with attendees on a first come, first-served basis; however, Dealernews also will provide a signup sheet at the booth (2622) for Dealers who want to reserve a specific timeslot on Thursday or Friday.

“We believe powersports Dealers are extremely relevant in today’s market,” Wittman said. “They are the ‘experience-makers’ — they already have the local-market magic that every big-box retailer is now seeking. They just need to know how to capitalize on that magic by sharing the experience.”

“Every great design or merchandising idea starts with a conversation,” said Miller. “It is tremendous that we can help Dealers start engaging new audiences by talking with them at the Dealernews booth at AIMExpo.”

AIMExpo will be held Sept. 21-24, 2017, at the Greater Columbus Convention Center in Columbus, Ohio. Trade (Dealer) days are Thursday and Friday. To register for AIMExpo, visit www.aimexpousa.com