• For its annual Winter Sucks Sale, Great Bay Motorcycles partners with a local butcher — The Meatshoppe — to throw a free
barbecue for hundreds of customers.
• Gear Head sells store-branded caps, T-shirts, key fobs, kick-stand pads and coffee mugs and donates a portion of each sale
to a motorcycle charity.
• During Ottawa's week-long Italian Fest, Gear Head brought green, white and red Vespas to the opening ceremonies, a televised
event. The store also displayed models around the patio of an Italian restaurant in exchange for free calzones, spit-roasted
lamb and beverages.
• As part of a promotional campaign on a local radio station, an on-air personality staged a "break-in" at Gear Head under
the pretext that he wanted to hear the roar of the Victory Motorcycles 8 Ball that was being given away. The whole event was
broadcast, with many listeners thinking it was a real crime in progress. One customer later said he was driving by the store
at the time and thought about trying to stop the perpetrator but opted not to confront him without the police present.• Recognizing that not everyone can attend Sturgis, Black Wolf H-D held its first "Can't Afford Sturgis" event. More than
800 people attended, resulting in $15,000 in sales in MotorClothes and $10,000 in P&A.
• Bob Lanpheres' Renton Motorcycles' No Tax sale is one of the most successful campaigns it has ever run. The dealership also
hosts one of the largest autograph signings on the Supercross circuit. Its "Supercross Supersale" is a weeklong sale with
autograph signings from Team Yamaha, Suzuki and Kawasaki.
• The 22nd annual Monster Block Sale at Chaparral Motorsports had more than 50 vendors and 15,000 attendees.
• Charlie's Harley-Davidson's "Dash for Cash" is a popular event in which two customers get into a cash booth and grab as
much green as they can.
• Bob Weaver Motorsports and Marine's "Weaver Fever" is a campaign with a catchy jingle that runs with radio/TV ads. Customers
remember the jingle and associate it with the store. Some customers even sing the jingle at the store.
• A new digital store sign for City Cycle Sales is located at the entrance to the town. It holds information and the location
of the dealership.
• "Mom's Night Out": For local moms, the dealership provided food, vendors and even a masseuse at Cole Harley-Davidson.
• Cole Harley-Davidson's "Pigskin Fun Run" is a poker run with a $2,000 gift card as a grand prize. The event was co-sponsored
with three other dealerships to promote fall riding and extend the riding season.
• At Competition Accessories' Suzuki Open House in July the dealership hired a caricature artist who drew pictures of customers
on motorcycles on paper that contained the dealership's logo. The hope was that people would hang the caricature drawing up
in their home, and also be reminded of the dealership.
• The Customer Appreciation Sale at Competition Accessories is a one-day sale in which everything in the store is 15 to 70
percent off. Competition Accessories sold $20,000 worth of inventory during last year's sale.
• Crossroad Powersports holds free training seminars on how to perform routine maintenance on bikes (oil change, check brake
pads and tires, etc.).
• During Female Sport Bike Weekend, Crossroad Powersports was cleared out and turned into a nightclub for hundreds of women
throughout the country who had traveled there for the event.
• New bike owners are given gift certificates to ensure they come back and become repeat customers (Cruisin' 66).
• On the last Saturday of each month, Cycle World puts on "Club Saturday," with special pricing and free lunch for all customers,
plus double discounts to club members.
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