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Service writer - center of the universe
The most demanding job position in service may be that of the service writer. Along with having significant responsibility with no, or little authority it is a po
Cultivate the 'Friendship Factor' to make more sales
Did you ever hear the story of the salesperson who spent a lot of time with a customer, but no matter what he did he just couldn’t seem to make the sale? Th
The need for speed: Acsellerating in the "moment of yes"
"I’ll take it!” There are moments of opportunity in customer interactions. One is when the buyer says, “No.” Another is when he or sh
Mentoring makes the man, so compensate the mentor accordingly
Jan. 15 was National Mentor Day in National Mentoring Month, according to a recent proclamation by President Barack Obama. The importance of recognizing, rewardin
How not to waste money: Make sure your marketing message answers one critical question
We spend a lot of time talking with dealers about their buying base—a two-part data strategy that’s made up from 1) your past customers and 2) your co
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