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Small, smart choices + consistency over time = NET GROWTH
Getting fit is a process, not an event. Doesn’t it sound ridiculous to say, I went to the gym and worked out once, so now I’m in shape?” Yet all
Use 'Principle of Nudge' to move customers through a series of yes answers
Email messages don’t sell motorcycles. Neither do phone calls. Face-to-face interactions sell motorcycles. Oh sure, we all know one guy, who one time, sold
A delicate balance
Our society feeds on mass generalizations. And industry marketers, researchers and media have a (bad) habit of characterizing a national market as a homogenous on
Are your priorities misplaced when it comes to service work?
There’s a saying I created a while back that relates to how we communicate with our customers, prioritize their needs and use their feedback to improve our
Money matters, but employees like to be appreciated, too
The holidays are that time of year when most of us reflect on what we appreciate most. For me, it’s family and friends, good health and the work I do in an
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