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Benelli returns to U.S. market
SSR Motorsports, distributor and designers of SSR branded pit bikes, off-road bikes, scooters and ATVs, has been designated the official distributor of Benelli mo
Service writer - center of the universe
The most demanding job position in service may be that of the service writer. Along with having significant responsibility with no, or little authority it is a po
Cultivate the 'Friendship Factor' to make more sales
Did you ever hear the story of the salesperson who spent a lot of time with a customer, but no matter what he did he just couldn’t seem to make the sale? Th
How not to waste money: Make sure your marketing message answers one critical question
We spend a lot of time talking with dealers about their buying base—a two-part data strategy that’s made up from 1) your past customers and 2) your co
Do me a favor...
We talk a lot about how we’re going to attract new, younger buyers into the lifestyle/sport. Changes in marketing, advertising, even new vehicle and product
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