Sportbike Builders Tell Us What's Trendy - Dealernews
Sportbike Builders Tell Us What's TrendyWhen it comes to apparel, are urban sportbikers buying what you sell?

Source: Dealernews


(PHOTOS COURTESY OF 2WHEEL TUNER)
IT DOESN'T MATTER whether you're into sportbikes, cruisers or off-road vehicles: At some point in time, you've seen a bike and thought, "Oh, that style is so five years ago!" The custom sportbike industry is still young compared to other aftermarket niches, so trends come and go quickly as the styles evolve.

If you want to offer sage (and stylish) advice to your customers, then you'll need to be in the know when it comes to the latest trends in the custom sportbike industry. Since the professional sportbike builders are the trendsetters, we turned to them to find out what the big sellers are now, and what to expect next.

CONTRASTING BLACK AND CHROME FINISHES

When Louis Grasse of H2o, Cycles says something is going to be a hot seller, you'd better listen. This is the guy who first perfected the copper chrome finish, so usually he's the one starting the new trends.

Grasse names black-and-chrome contrast finishes as a trend that's still growing. Roland Sands Designs has a whole line of Contrast Cut pieces, which feature both silver and black chrome (black nickel finish over chrome) on wheels, frame sliders and anything else that can get the chrome treatment. "Black is the new chrome," Grasse says.

Expect to see black-and-copper contrast finishes from Grasse in the near future. In the meantime, black-and-chrome parts are the hot ticket (see above pic).

BLACK IS THE NEW CHROME, PART 2

According to Voodoo Industries boss Rob Uecker, black isn't just for your contrast chrome parts. The stealth look is big, which is a 180-degree turnaround from the flamboyant chrome-and-airbrush jobs of the not-so-distant past.

The look is known as "murdering," as in, "I'm murdering my bike out." (Cut and paste the previous sentence into your sportbike lingo dictionary!) Basically, murdering entails powdercoating every shiny bit black, painting the bodywork black, and then adding more black wherever possible. Uecker notes, though, that contrast black-and-chrome wheels are acceptable for a little shine.

COLOR, NOT CHROME

If black is too sedate for a rider, then powdercoated parts in any color are better than bolting on a bunch of chrome. Chrome has been done time and time again. And again. Coordinating a bike with a few powdercoated parts that match the paint scheme gets extra style points and shows more originality.

The color factor goes beyond powder coating: Color-coordinated LEDs are popular, too.

240 KITS: SMALLER IS BETTER




Sportbike tire kits started getting wider and wider a few years ago, with rear tire sizes jumping up to 330. Turning is a task with a tire that size, and anything other than cruising down a straight road is pretty much pointless. Sportbikes are engineered for carving corners, and fans of custom rides are beginning to remember that.


Louis Grasse of H2o Cycles takes a moment to reflect on his all-chrome creation.
Wide-tire kits are still popular, but more customers are opting for the more manageable 240 size. We've even seen brave souls take to the track on 240s, with only a slight hindrance to cornering.

"People are going more toward performance and rideablility, and tire manufacturers have decent 240s now, some of which are even Z-rated," says Voodoo's Uecker. However, saving a few bucks also plays a part in the 240's popularity: "Widening the stock wheel is really popular, too. It saves customers about a quarter of the cost of buying a new wheel."


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