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Realizing that smaller businesses without the budget to hire a PR agency need help promoting their products and services, John Sternal, a seasoned PR professional of nearly 20 years, has authored the PR Toolkit, an affordable new e-Book meant to help companies generate their own public relations tactics to increase sales and profits. Developed to serve as “an agency-in-a-box,” the PR Toolkit shows the small business owner how to easily identify creative angles and topics for stories, write a press release, develop email pitches that get reporters’ attention, and to build useful and lasting relationships with reporters. The offering also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity. “In today's very difficult economy, it's important for smaller companies to identify ways they can gain a competitive edge without compromising their budget, and that's why I wrote the PR toolkit,” Sternal says. The PR Toolkit is now on sale for $29.99 and available for download at UnderstandingMarketing.com - Submitted by Guido Ebert |
