Columnists/Genevieve Schmitt - Dealernews
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Columnists/Genevieve Schmitt
  • Mall Mentality Appeals To Female Shoppers



    Catering to female shoppers is new ground in male-dominated stores. Knowing the difference in purchasing styles can help increase sales.

    Her Best Interests At Heart


    Go above and beyond to attract a woman's business

    Create Customer Evangelists


    And gain more word-of-mouth business from women

    Find More Women on the Web


    You can market to women throuogh your website

    Revving For A Cause


    Aligning with a charity lets you 'do good' and boost your dealership's image at the same time.

    No Rider Left Behind


    Seminars go beyond the traditoinal ladies night.

    'Tis the Season


    Four holiday ideas that attract women shoppers.

    The Perfect Bike


    Rarely will a stock unit fit a woman's wishes.

    No Boys Allowed


    Seven benefits of women-only events.

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