Columnists/Steve Zarwell - Dealernews
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Columnists/Steve Zarwell
  • Don't Scare the Locals Away



    Potential customers are willing to travel to your competition to get good customer service

    Help You Sell


    Finance company HelpMeRide works only with powersports customers with bad credit

    It's the First Impression, Stupid


    Are you treating potential customers the way you treat your best ones?

    Never Stop Advertising



    Advertising is a cornerstone of any business. When times get tough, you need to shift into high gear.

    Incentives for These Trying Times


    Address high gas prices and rebate checks — and make your store a destination

    When the Experts Aren't Really Experts


    Do your research before hiring a consulting firm

    Working for the Sale


    Consider these statistics when creating your sales policies for a slower year.

    First Impressions


    Exteriors and greetings are crucial in slow times.

    Time to Join Forces


    United you stand in a down market.

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