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Women are 14 percent of the US riding population
New Backcountry Discovery Routes membership program has new perks
MSF safety contract is designed to start new rider conversation
MIC introduces used motorcycle buying/selling guide
Powerlily invites women entrepreneurs to bloom with mentors
Make your plans now for winter service specials
AUGUST IS THE TIME to nail down your service marketing plans for the upcoming winter season.
Is your customer database clean? Really?
EVERYONE, MEET RYAN ADAMS. (Ryan, this is everyone.)
'AMF!' to ex-employees
I TRULY DISLIKE almost all my former employees. And a fired employee is the worst.
Kawasaki extends Costco referral program, dealers may include other brands
KAWASAKI HAS NOTIFIED dealers participating in the Costco referral program that they can continue to display and distribute literature at Costco locations -- and
Don’t blame your staff (they're just mimicking you)
THE SILVER BULLET. Touted for its ability to rid all threats in life and transform businesses into worry-free places of incredible sales and great profits ... and
Who you calling a chump?
Dear Grandma and Grandpa, We are doing swell down here at good ol’ Strokers Dallas. Please tell the Lord I said thanks for letting summer finally arrive.
Two must-haves for your vintage business
IT'S DIFFICULT FOR me to reckon with the reality that motorcycles built in the 1970s are now considered vintage.
Wouldn't it be great IF...
I REMEMBER growing up watching television commercials that said I’d meet the nicest people on a Honda. (Yes, Honda riders are very nice.)
Road-tested: REV’IT, Arai, Leatt adventure-touring gear
UNLESS YOU LIVE under a rock, it’s pretty clear that adventure touring is the 'next big thing' right now.
Don’t let W-Time turn into ‘WTF?!’ time
BY NOW, YOU'RE smack-dab in the middle of the busy season. Now is when the service department should be knocking down the highest revenue of the year.
BIG news, from the industry — and us
WITH APOLOGIES to Mayor Michael Bloomberg, Dealernews presents its first “super-sized” issue. Our June issue is available online and should be in your
Attention, dealer principals: This lesson is for you
DOES YOUR DEALERSHIP have an owner marketing plan for the fast approaching third and fourth quarters of this year?
Drowning in a sea of 'sameness'
IS IT JUST ME, or are all motorcycle shops starting to look the same?
Online vehicle sales cheat everyone
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
Crashed? Need help? There's an app for that
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Industry must integrate data across platforms
YEARS AGO a dealer friend shared his perspective on digital marketing by asking me, “Why would I spend my budget on anything other than Google AdWords? It&r
Dealer Expo reflects the industry it serves
IF YOU DIDN'T go to Dealer Expo in February, you missed a pretty good show.
How are your dating skills?
COURTING CUSTOMERS is almost like courting a mate. I claim they’re identical, except the attraction to the opposite sex and procreation is even stronger tha
How to make the WRONG impression
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Crowdsourcing next year's Dealer Expo
THE 48TH ANNUAL Dealer Expo has come and gone. How’ve you been? Sales doing OK?
MIC dealer membership comes with a caveat
MORE THAN 150 DEALERS from 38 states reportedly have joined the new dealer membership program launched last month at Dealer Expo by the Motorcycle Industry Counci
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