Columnists

AUGUST IS THE TIME to nail down your service marketing plans for the upcoming winter season.
Dave  Koshollek
EVERYONE, MEET RYAN ADAMS. (Ryan, this is everyone.) 
Mary  Green  Slepicka
I TRULY DISLIKE almost all my former employees. And a fired employee is the worst.
Rick  Fairless
KAWASAKI HAS NOTIFIED dealers participating in the Costco referral program that they can continue to display and distribute literature at Costco locations -- and
Mike  Vaughan
THE SILVER BULLET. Touted for its ability to rid all threats in life and transform businesses into worry-free places of incredible sales and great profits ... and
Tory  Hornsby
Dear Grandma and Grandpa, We are doing swell down here at good ol’ Strokers Dallas. Please tell the Lord I said thanks for letting summer finally arrive.
Rick  Fairless
IT'S DIFFICULT FOR me to reckon with the reality that motorcycles built in the 1970s are now considered vintage.
Dave  Koshollek
I REMEMBER growing up watching television commercials that said I’d meet the nicest people on a Honda. (Yes, Honda riders are very nice.)
Mary  Green  Slepicka
UNLESS YOU LIVE under a rock, it’s pretty clear that adventure touring is the 'next big thing' right now.
Bruce  Steever
BY NOW, YOU'RE smack-dab in the middle of the busy season. Now is when the service department should be knocking down the highest revenue of the year.
Dave  Koshollek
WITH APOLOGIES to Mayor Michael Bloomberg, Dealernews presents its first “super-sized” issue. Our June issue is available online and should be in your
Mary  Green  Slepicka
DOES YOUR DEALERSHIP have an owner marketing plan for the fast approaching third and fourth quarters of this year?
Rod  Stuckey
IS IT JUST ME, or are all motorcycle shops starting to look the same?
Eric  Anderson
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
Mike  Vaughan
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
Mike  Vaughan
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
Mary  Green  Slepicka
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
Tory  Hornsby
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Rick  Fairless
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Dave  Koshollek
YEARS AGO a dealer friend shared his perspective on digital marketing by asking me, “Why would I spend my budget on anything other than Google AdWords? It&r
Rod  Stuckey
IF YOU DIDN'T go to Dealer Expo in February, you missed a pretty good show.
Mike  Vaughan
COURTING CUSTOMERS is almost like courting a mate. I claim they’re identical, except the attraction to the opposite sex and procreation is even stronger tha
Eric  Anderson
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Dave  Koshollek
THE 48TH ANNUAL Dealer Expo has come and gone. How’ve you been? Sales doing OK?
Mary  Green  Slepicka
MORE THAN 150 DEALERS from 38 states reportedly have joined the new dealer membership program launched last month at Dealer Expo by the Motorcycle Industry Counci
Joe  Delmont