Columnists

WESTLAKE VILLAGE, Calif. - Remember the CBR600F2/3/4? Honda’s middleweight sportbikes earned a solid reputation by combining competitive performance with da
Bruce  Steever
HARLEY-DAVIDSON this week unveiled a bombshell in the form of its first electric motorcycle, named Project LiveWire. As the news broke across endemic and non-ende
Bruce  Steever
PUNTA GORDA, Fla. -- April was a huge turnaround month for Destination Powersports as the dealership sold a record 76 new and pre-owned units and posted a net inc
Joe  Delmont
Rod  Stuckey
With July 2014 being the kickoff to the Dealernews 50th anniversary in June 2015, I felt it fitting to interview Jack Stubbs, one of the owners at Buddy Stubbs Ha
Dave  Koshollek
Rick  Fairless
TEMECULA, Calif. – We recently had the opportunity to join Honda’s media launch for the new 2014 VFR800 Interceptor. 
Bruce  Steever
FONTANA, Calif. – In front of a gathering of Southern California dealers and their customers, BMW’s Parts and Accessories Manager Mike Hernandez outli
Bruce  Steever
WASHINGTON, D.C. – Dealers have taken the lead – sort of – at the Motorcycle Industry Council. About 350 dealers are now members of the MIC, 80
Mary  Slepicka
YOU WOULD HAVE to be living a pretty insular life not to be aware of the changes in the way automobiles are being sold. The business model of manufacturer-to-deal
Mike  Vaughan
IN MY April article, I covered the importance of having a training plan and continuously improving it. Having a training system in place separates elite dealers f
Tory  Hornsby
BY THE TIME you read this, hopefully you will be taking a 10-minute breather from all the traffic you’re getting through the front door, at the service entr
Mary  Slepicka
THE 1960s movie “The Magnificent Seven” is a timeless western that I love to watch over and over. Yul Brynner, Steve McQueen, Charles Bronson and Jame
Dave  Koshollek
PUNTA GORDA, Fla. -- Last month, we discussed the importance of having the right people to execute your systems and processes. In this report, we see that people
Joe  Delmont
Dear 1960s, I haven’t seen you in so many years, and I can’t tell you how much I miss you.
Rick  Fairless
PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports dealership was hit by a triple whammy early in 2014 but still managed to post a slight profit
Joe  Delmont
A COUPLE of months ago I finally renewed my membership in a particular organization. (Yes, I’d let it lapse, but due to some personal reasons I forgot and l
Mary  Slepicka
A dealership’s reputation has a lot to do with how its service department performs.
Dave  Koshollek
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
Rod  Stuckey
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are fine down here in Dallas. The long stinkin’ winter is finally over and I am
Rick  Fairless
The reason I love this gig is not because of the motorcycles, or the PG&A, or the racing, or the events. It’s because of the dealers. I get no bigger ki
Mary  Slepicka
PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports finished the year ended Dec. 31 on a flat note, but overall the dealership posted a strong pe
Joe  Delmont
I HAD THE PLEASURE of attending a Triumph Motorcycles North America event earlier this year, and it reminded me that 2014 marks the 20th anniversary of the brand&
Mike  Vaughan
For many dealers, spring means bulking up inventory levels and hiring additional staff. It also means training your staff to offer the best customer service and s
Tory  Hornsby
It’s getting busy now, and that’s when we’re more likely to slip into 'robot mode' -- when we focus too much on the task and not enough
Dave  Koshollek