Electric scooter purveyor Vectrix Corp. has laid off all but the most essential staff and is beginning the process of preparing for a bankruptcy filing.
Mike Boyle, president and CEO, Vectrix Corp., says he suspects bankruptcy will be filed in the next 30 days if efforts to find financing continue to prove unsuccessful. "The company has been operating in challenging market conditions for some time as a result of the credit crunch and lack of consumer spending on bigger ticket retail purchases," Boyle wrote in a note to dealers sent out July 15. "The company has made every effort to reduce costs and conserve cash, but market conditions continue to be difficult and the results of sales have been very disappointing." In April, Dealernews reported that Vectrix Corp. had dismissed about 60 employees to cut costs and said it planned to seek "strategic alternatives, which could include a merger or sale of the business." "They have been unable to raise the cash needed to maintain the staff," an anonymous source from within the company told Dealernews at the time. Conceived in 1996 by a group of engineers at Lockheed Martin and a former competitive sailor, Andrew McGowan, Vectrix, together with strategic partner Parker-Hannifin, invested more than $50 million and the better part of 11 years to bring a first product, the VX-1 (MSRP $10,495), to market in 2007. The company completed its IPO on the London Stock Exchange about 19 months ago and this year added the VX-1E ($8,495) and entry-level VX-2 ($5,195) scooters to its lineup. Vectrix supplied more than 90 dealers in the U.S. and nearly 160 dealers worldwide. "Models and dealers" have been the two issues keeping Vectrix from skyrocketing success, Boyle told Dealernews during an interview in February. "It's just such a shame, because it was a really good idea and a decent product but lacked the appropriate price point and follow-up development," a source formerly in charge of dealer development told Dealernews following the recent announcement. "It was frustrating for those of us from the motorcycle industry who were involved, and we tried to convince them to change how they were doing things. "My whole thing was dealer health — if the dealers are healthy everybody wins — and they just didn't understand that." —Submitted by Guido Ebert ![]() Sponsored Links Thousands of riders will read about the impressive 100% test results for Performance, Quality and Effectiveness from the MOTORCYCLE RIDERS CLUB OF AMERICA. Call or write for pricing and samples. Make Leather Therapy products an accessory must for your dealership. Click Here for a FREE sample and a Dealer Application |