Everyone Deals With Irate customers sooner or later. They can ruin your day. I still remember the customers who went ballistic
on me more than 10 years ago. Back then I didn't do a lot to prevent confrontations from escalating. My ego got in the way
of managing them effectively. It's too late for me, but I have some ideas that can help you.
 How to Cover Your Butt
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Most confrontations come about because there's a mismatch of expectations — like who pays for what and for how much, who scratched
the tank, whether the bike was really fixed right, and when it's supposed to be ready for pickup. Even if you're the perfect
proactive service writer, you'll still get into confrontations with customers. Here are some steps to managing confrontations.
First, don't take things personally. You can't manage a situation if your emotions are out of control. Calm yourself by taking
several slow, deep breaths. Relax your shoulder muscles as you exhale. Put your mind in a happy place, like a beach, seagulls
singing and waves lapping the shore. Sure, the customer is calling you names, but you don't mind because you're at the beach!
Ask customers to talk about their frustrations, but within the following guidelines.
- Don't encourage irate customers to tell you more, because that can send them over the edge. Venting is for customers who still
have control over their emotions.
- Don't fix the problem too soon. When you try to fix the problem (usually by giving stuff away) before customers are done venting,
they won't appreciate your goodwill.
- If the customer is too upset (swearing, making a scene or threatening physical harm), you have to stop it before it gets worse.
Say something like, "I know you're upset and I want to help you. We can work this out if we can talk about it, OK?" If that
doesn't work, suggest a 10-minute time-out and promise to meet the customer at a specific time and location to start again.
Do as many time-outs as needed.
Empathize to encourage trust. Indicate that you care about customers and want to help. You may not agree with their opinion,
but you'll need to acknowledge their feelings to build the trust that's required to manage the confrontation. Apologize only
for mistakes you believe you've made.
Listen carefully to learn the real issue by asking questions after customers have vented themselves out. For example, it may
not be that the shop is a bunch of a-holes; it's that the bike was filthy after the work was done (which is upsetting), and
now the customer doesn't trust that the mechanical work was done correctly.
Consider options and ideas that can make the situation better. Ask the customer, "What would you do about this situation if
you owned the dealership?" If you've never tried this approach, you might be surprised. Many times the customer just wants
an apology and a promise the problem will never happen again. If the customer suggests something the shop can't do, reply,
"That's an interesting idea. What if we (offer your suggestion)." Find a solution that both you and the customer are satisfied
with.