Best Media Campaign

McGrath Powersports

2-time winner

Owners: Mike and Pat McGrath

Location: Cedar Rapids, Iowa

Store size: 27,500 sq. ft.

Vehicle brands: Honda, Kawasaki, Yamaha

www.mcgrathpowersports.com

After noticing radio DJ Scott Schulte at store events, McGrath Powersports asked him to test ride a bike weekly during the summer, then discuss it on his morning show with the store’s GM. Schulte blogged about each bike. He even mentioned the test rides when the store wasn’t paying him. Walk-in customers enquired about which bikes he had ridden. At the promo’s end, Schulte wrote and performed the song “All the Bikes I’ve Loved Before.”