Best Website

Strokers Dallas, 2-time winner

Owner: Rick Fairless

Location: Dallas, Texas

Store size: 30,000 sq. ft.

Vehicle brands: Big Dog, Brass Balls

Bobbers, Victory, Viper Motorcycles www.strokersdallas.com

Strokers manages to keep the tie-dyed flair owner Rick Fairless is known for in the store’s sleek and easy-to-navigate website. Useful features include a calendar widget that allows customers to click on various dates to see events, while icons in the middle of the site direct them to Strokers’ social networking pages. A top navigation bar with pop-up menus allow users to find exactly what they’re looking for with ease.