About Dealernews

Dealernews is the Voice of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit. News, analysis, retail trends, exclusive research and new product information give dealers the tools they need to stay innovative and competitive.

Dealernews focuses on the business needs of powersports dealers — from the franchised dealerships to the small repair shops. Content is structured around the four major business concerns of a powersports retail operation.

The Dealernews and Dealernews.com Four Pillars of Coverage are:

• MANAGEMENT. Focusing on the strength of management in a dealership, offering advice and direction on strategic business planning and tactical operation of a business; issues and news related to vehicle manufacturers and the aftermarket; and exclusive market research.
   
• SALES. The destination for sales managers and professionals needing real-time information on pricing, new models, new products, sales training, and more.
   
• SERVICE. Focusing on the elements and the professionals needed to build and sustain a profitable dealer service and repair operation from front to back.
   
• MARKETING. Up-to-date information and tips for marketing a powersports retail operation to attract more business (and keep the business you have). Along with the best practices for creating dynamic merchandising programs and displays that help you sell and upsell products.

Dealernews magazine is published 12 times a year, including a December Sourcebook (Annual Buyers Guide/Dealer Expo Show and Product Preview). The February issue serves as the official preview of the Dealernews International Powersports Dealer Expo in Indianapolis. Dealernews also produces Show Daily print and online editions during Dealer Expo.

Every regular print edition of Dealernews is also available as an e-zine for reading, browsing or printing.

Dealernews also distributes the Dealernews ALERT e-newsletters with exclusive online content delivered according to a dealer professional's interest: News, Management Update, New Products, American V-Twin Dealers, Service and Marketing.

CONTACT THE EDITORS
editors@dealernews.com

CONTACT OUR SALES TEAM
dnsales@dealernews.com

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