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Management
Cynthia Furey
WE HEAR IT ALL THE TIME: Maintaining a welcome, friendly atmosphere is the key to success. Dealers who treat their customers like family are generally rewarded wi
In less than two years, hundreds of dealers have discovered the joy of cloud computing: a dealer management system that accesses data over the Internet from a rem
Joe Delmont
EDITOR’S NOTE: The Dealer Lab project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by former dealer Bill Shenk
Rick Fairless
DEAR GRANDMA AND GRANDPA, I hope y’all are doing good up there in Heaven. We are doing swell here in Dallas, which is as close to Heaven as I’ll get
Sales
Bruce Steever
ICON has been one of the most successful yet divisive brands in the business. By focusing on a segment of the riding population that was at best under-represented
Dennis Johnson
What Ryca Motors does with a Suzuki Boulevard S40 is a little like alchemy. With one of the company’s CS-1 cafe racer conversion kits, the average enthusias
Mike Vaughan
SAN DIEGO, Calif. - There are not a lot of dealers who, in addition to their regular line of motorcycles, sell and service vintage motorcycles. Many dealerships e
Mike Vaughan
THE VINTAGE MARKET, like the rest of the motorcycle industry over the past four years, has undergone significant change. Though hard numbers aren’t readily
S&S Cycle has announced that it has redesigned its Big Fin cylinders for late-model Harley-Davidsons (1999 to present). The company claims that improvements m
Harley-Davidson has added to its Distressed Brown Leather Collection the Badlander seat, made of weathered brown leather. The vintage-style seat offers a low, lea
Service
Dennis Johnson
At Progressive Suspension's La Palma, Calif., headquarters — it houses corporate offices, R&D, production capabilities and warehousing — the a
Dave Koshollek
TWO POPULAR TRENDS in the vintage business involve pulling crusty old bikes from the brink of despair to resurrect them into cool café or bobber machines.
The 1/4-inch Square Drive Micro Cordless Impact Wrench (CT525) may be small, but it doesn’t sacrifice in power, according to Snap-On Tools. It features an o
Clymer’s updated Volusia/Boulevard C50 manual M260-3 covers the Suzuki Boulevard C50 from 2001 to 2011 (the previous book only covered the model to 2008) an
Marketing
Rod Stuckey
THERE ARE 3.6 motorcycles in use for every 100 people living in the U.S. This exploits the importance of targeted marketing. It also illustrates that when you mar
Five Questions
TIGRA TSUJIKAWA is the power behind the AMA’s International Women & Motorcycling Conference, the 2012 edition of which will be held July 26-29 in Carson
From the Editor
Mary Slepicka
THIS IS AN UNSCIENTIFIC OBSERVATION, but it looks as if retail has turned the corner. At this time last year, our editors were posting online several stories a mo