Finally, as OEMs look to grow their share of the world market, they will rely on the American example to sell to aspirational foreign customers. Foreign markets are rich with opportunities, Burleson said.
“I expect two benefits: High focus on the U.S. market because of the impression it makes on other countries, and decreased cost,” he said. “From a technology perspective, we are getting better technology, better products. In a global production world, it will make your market easier to grow.”
At the same time, Baird Research analyst Mark Altschwager said, citing the Polaris Ranger and RZR, “OEMs ignore the domestic market at their peril.”
