19th Annual Custom Chrome Dealer Show To Be Held At Advanstar's Big Twin West


Morgan Hill, CA. - August 22, 2005.  Custom Chrome announced today that it will co-locate its 2005 dealer show, the 19th annual Custom Chrome dealer show, with Big Twin West in Las Vegas on November 18th and 19th, 2005.

The Custom Chrome show, which has been the fall staple of the V-Twin show circuit for many years, is moving from its Morgan Hill base so that it can continue to serve our vendors and dealers in this rapidly changing market. Big Twin West, Advanstar's leading event for the V-Twin market, will accommodate the influx of vendors and dealers while adding features that will enhance the overall value of both shows to their respective stakeholders.

"Custom Chrome has always been an innovator throughout it's more than thirty five year history and this new approach to how we conduct our dealer show is born out of that same innovation.  We are very confident that dealers and vendors alike will be impressed with how easy it is to do business in this new format and how much of our famous spirit of celebration we can retain in Las Vegas," said John Lott, CEO of Global Motorsport Group, Inc., the parent company of Custom Chrome.

"The show to watch, Big Twin West is rapidly becoming a must-attend event for leading suppliers, retailers and custom bike builders.  Held at the Mandalay Bay in Las Vegas, a city with the same vibrant spirit and energy as the Big Twin community, Advanstar welcomed the opportunity to co-locate the 19th Annual Custom Chrome dealer show with Big Twin West.  We are delighted Custom Chrome recognized Big Twin West as the perfect platform to bring together their dealers and vendors.  Together we can deliver far greater value, do a lot of business and have fun while we're doing it," said Tracy Harris, Vice President & General Manager, Advanstar Communications Inc.

The format of the show will include an exclusive show "preview" on Thursday evening, November 17th, open only to Custom Chrome vendors and dealers as well as a private sales floor area where Custom Chrome sales representatives and dealers can easily and discreetly conduct business.  The weekend's agenda will also include a host of entertainment features including an industry awards gala on Friday night and the AMD ProShow, the official world championship of custom bike building, presented by Custom Chrome on Saturday night.  Custom Chrome dealers will also enjoy a private function on Saturday night following the AMD ProShow as well as various additional exclusive entertainment and hospitality features.

David Scott, Director of Communications for Custom Chrome stated, "We are fully cognizant that we are trading some exclusive face to face time with our dealers for a better business and entertainment environment in co-locating our show with Big Twin West.  However, we have the industry's largest and most complete line up of proprietary products which enhance the value we provide our dealers and consequently, our vendors.  We have the most loyal dealer base in the industry and frankly we are proud to stand with our competitors and be measured on our engineering, innovation and intuitive understanding of the V-Twin market.  This format gives us an opportunity to reward our loyal dealers and meet new customers in an exciting environment that will showcase our leadership of the industry."

For more information please log onto www.bigtwinwest.com.

Global Motorsport Group, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee, Custom Chrome Europe, Custom Chrome Far East and Motorcycle Stuff.  The company is the largest independent supplier of aftermarket parts and accessories for Harley-Davidson motorcycles and commands significant market share in the broader motorcycle industry.  With over 50,000 unique product offerings, Global Motorsport Group anticipates and fulfills the aftermarket needs of the entire motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific.

The Advanstar Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry.  Serving a powerful and growing market segment, Big Twin West (www.bigtwinwest.com) represents the passion of Big Twin and brings together the manufacturers, builders, and buyers who power the marketplace.  The Dealernews International Powersports Dealer Expo is the single largest aftermarket trade-only event and encompasses nearly every product in all segments of the industry.  In addition to these key trade events, the Cycle World International Motorcycle Shows® presented by Toyota Trucks targets motorcycle markets across the country and draws more than 600,000 enthusiasts every year. The newly launched Arenacross Championship Series will debut in Fort Worth, Texas, as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages.  Key events in both series will be co-located, giving enthusiasts two great events in one short weekend.  The Powersports Group also publishes leading trade publications Dealernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries.  Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.