2009 Top 100: Community Involvement


No substitute for engagement

• Andy's Cycle Sales provides an off-road rescue vehicle to the local fire department.

• Bob Lanphere's Renton Motorcycles is known for the "Rev It Up for Kids" bike rally, with proceeds benefitting Seattle's Atlantic Street Center for kids.

• Bob Weaver Motorsports and Marine initiated and helped a local ATV club get a $15,000 grant from Yamaha to improve on local trails.

• Charlie's Harley-Davidson hosts a summerlong fund-raiser for the MDA summer camp.

• Strokers Dallas raised more than $18,000 in a fine art auction for the Texas Scottish Rite Hospital for Children. The dealership also raised $32,000 for the hospital in a cowboy bike raffle.

• "Madness With a Mission" is a customer and employee competition designed around a college basketball tournament to benefit the local food pantry, the Union Mission. Participants donated two canned food items or $1 for entry into the contest (Cole Harley-Davidson).

• "Ride for Red": In lieu of the dealership's Freedom Ride, it joined forces with the Red Cross and became a sponsor to raise more than $15,000 to support local military families with various expenses (Cole Harley-Davidson).

• "Warm a Child" is an event in conjunction with a local radio station in which the dealership collects coats for children (Competition Accessories).

Smoky Mountain Harley-Davidson and Buell's "Rumble for the Cure" event raised money for the Susan G. Komen Breast Cancer Foundation.

• Cycle World teaches K-12 kids off-road and ATV safety in their schools, in correlation with the South Central Planning and Development Commission.

• Cycle World of Cherry Hill sponsors and supplies training units to the local Motorcycle Safety Foundation Rider Training Unit.

• Rick Roush Motor Sports employees can opt to enroll in Project C.A.R.E., which deducts $5-$20 from the employees' monthly wages to be donated to a local charity. Rick Roush matches the total employee contribution.

• Star City Motor Sports raised money in poker runs for the families of two customers who passed away.

• Family PowerSports employees who participated in the "Friends of the Family" event were given $25,000 ($5,000 for each store) to go out, find people in need and use the money to help them, whether it was holiday gifts for the needy, necessities for single mothers or donations to charities.

• Hi Mountain Recreation is active with Families for Outdoor Recreation, a group that is committed to keeping land open for recreational use.

• Rainbow Cycle & Marine co-sponsors events outside of the motorcycle community, like the Junior Olympics, Run for the Cure and local high school sports.

• Maxim Honda raised more than $39,000 for the Pediatric Brain Tumor Foundation by holding raffles, selling BBQ plates and having a live auction.

• Performance Suzuki of Houma donated $15,000 to Wind Strong and the Louisiana State Troopers to buy cleaning supplies to help with the cleanup of houses that were damaged in the 2008 hurricanes.

• Powersports East provided 120 cases of water for riders participating in "Miles for Minutes," a charity event sponsored by Clear Channel Radio.