2012 Dealer of the Year: City Cycle Sales Inc.

Publish Date: 
Mar 30, 2012

City Cycle Sales Inc. — 7-time winner
Owner: Wayne A. Jaecke
Location: Junction City, Kan. • Store size: 33,612 sq. ft.
Vehicle brands: Harley-Davidson, Kawasaki, Suzuki

As a six-time winner in the Top 100, Wayne Jaecke and City Cycle Sales are no strangers to the program. It’s just that this time around, judges awarded the Junction City, Kan., dealer the competition’s top slot — Dealer of The Year. The store’s mission statement talks about providing customers with a friendly, attentive atmosphere, outstanding service and the highest ethical conduct: What’s not to like about that?

This service starts at the front door where customers are acknowledged as soon as they set foot in the dealership. From the front area, it’s easy to see the entire mix of V-twin and metric machines that cover the showroom floor. Knowing that there’s more to a dealership than metal, City Cycle Sales has a large upstairs conference room for HOG meetings and other community events. In fact, the whole dealership was designed with an eye toward accommodating the large crowds that attend the many events hosted at the store. Ample parking and kitchen facilities mean there’s room to prep food for catering to big groups of people.

Outside, there is an 80-foot covered porch where customers can either check out more motorcycles or enjoy the live bands that often play there. It’s also a popular meeting spot for groups going out on a ride. Those same riders might find something inside at the store’s dedicated gifts and collectibles corner where items can even be gift wrapped.

CCS’s service department is one of the dealership’s highlights. In fact, the dealership reports in its Top 100 entry that a field service advisor for Kawasaki who is a regular customer says the shop is “one of the cleanest, neatest and most organized” that he’s ever seen — quite a compliment being that he covers a six-state area and sees hundreds of dealerships. Near the back of the service area is a large platform lift that makes loading and unloading bikes a snap. It’s even available at no charge for customers and complete strangers to use to get a vehicle off of a truck or trailer.

The store assembles all of its vehicles in its large basement so the service area is kept free of packing materials and such. This same climate-controlled basement is also used to store customer bikes — many of which are stored at a discount for military customers who are deployed.

Some more service perks? All bikes brought in for full service leave the shop with a full tank of gas. The dealership will also pick up and deliver customer motorcycles within 50 miles free of charge.

At the core of City Cycle Sales’ business is the customer, to whom Jaecke has devoted his entire professional life. His whole goal is to get them in the doors and keep them coming back. To this point, he maintains a great relationship with the nearby Army installation, Fort Riley — home for many years to the famed Big Red One. The store takes part in the installation’s annual safety day with service manager and mechanic Dean Mizes, sharing mechanical safety issues and other employees discussing dressing for safety.

Customers purchasing new bikes get T-shirts, cleaning supplies, a hat and some reading materials. They’re also taken around and introduced to the store’s entire crew — the idea is to make them feel right at home.

Again, because business doesn’t end or begin at the front door, the dealer is heavily involved in community events. In 2011, City Cycle Sales donated to more than 85 benefit rides, golf tournaments and poker runs throughout the state. It also donates to many fundraisers for local schools, churches and law enforcement agencies.

In all, Jaecke strives to provide “down home” service, with the goal of building long-lasting relationships and helping his community.