The 2012 OEM Report Card: Ducati

Publish Date: 
Oct 28, 2012

DUCATI

DEALER COMMENTS

  • “Great branding does drive customers through the doors.”
  • “It’s very exciting being a Ducati dealer, though not particularly rewarding or lucrative.”
  • “They seem to be unaware of their fl aws and do not welcome criticism, constructive or otherwise.”
  • “OEM demonstrates little interest in dealership day-to-day operations. The attitude from the very top in Italy to the department heads in the USA is ‘if we didn’t think of it, then it’s not a great idea.’”

*2010 and 2008 data not available; this is the fi rst year the Report Card received suffi cient Ducati

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