The 2012 OEM Report Card: Harley-Davidson

Publish Date: 
Oct 28, 2012

HARLEY-DAVIDSON

DEALER COMMENTS

  • “H-D appears to be in a bit of an adversarial position with its U.S. dealers. They seem to be more interested in the dealers outside of the U.S.”
  • “They need to help out the dealership that is loyal to them and not the ones that are consistently discounting and making other dealerships look bad.”
  • “There have been no additional funds for marketing, but H-D continues to demand the dealers do more.”

*2010 and 2008 data not available; this is the first year the Report Card received sufficient BMW dealer responses to satisfy survey sampling requirements.

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