The 2012 OEM Report Card: Honda

Publish Date: 
Oct 28, 2012

HONDA

DEALER COMMENTS

  • “By far our best OEM.”
  • “Honda builds durable, well-engineered products that are viewed by the consumer as lacking in desirable features and are not exciting. Their new Value Leader models strongly undercut competitor prices, but are the beginning of a trend that is gutting our margins.”
  • “Good company… not as good as in the ‘80s, ‘90s and early 2000s. Not in tune for what [U.S.] customers want.”
  • “A great company that needs to start making what consumers want instead of what Honda thinks they need.”

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