The 2012 OEM Report Card: Piaggio Group

Publish Date: 
Oct 28, 2012

PIAGGIO GROUP

DEALER COMMENTS

  • “Piaggio’s website is terribly difficult and arcane. Even though we’ve used it for years, we still get confused. It is, however, more powerful than any of our other OEMs’ websites.”
  • “The markup on the bikes is pathetic, but the markup on accessories is good.”
  • “Lowering the prices this year has been a great help.”
  • “Our staff considers the Aprilias in particular to be one of the best engineering motorcycles made. Piaggio must believe in keeping secrets, because the branding and marketing barely exist. Guzzi is actually selling better.”

*2010 and 2008 data not available; this is the first year the Report Card received sufficient Piaggio Group dealer responses to satisfy survey sampling requirements.

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