Ademec Harley-Davidson — 3-time winner
Owners: Mark and Chris Adamec
Location: Jacksonville, Fla.
Store size: 54,298 sq. ft.
Vehicle brand: Harley-Davidson
Knowing that Harley owners love to customize their motorcycles, Adamec Harley-Davidson launched its own Harley Owners Workshop, or HOW for short. On the second Saturday of every month the store’s chrome and performance consultant offers workshops that cover motorcycle care, road safety and all the options available for customizing a bike for looks, fit and performance. Held in the store’s showroom, HOW has played a major role in Adamec’s successes — it’s seen a 19.5 percent increase in P&A sales and 31.1 percent increase in service sales in 2011. Attendance ranges from 15 to 40 people per presentation, with many people making repeat appearances.