2012 Top 100 Best Display: J&W Cycles Inc.

Publish Date: 
Mar 30, 2012

J & W Cycles Inc. — 21-time winner
Owners: Jimmy Jones, Debora Jones, Robert Jones, Nancy Jones
Location: Washington, Mo.
Store size: 15,600 sq. ft.
Vehicle brands: Kawasaki, Polaris, Suzuki, Victory, Yamaha

It took a six-person crew to erect the display that won over the Top 100 judges in this year’s contest. Upon entering the front door, one is greeted with a scene from the great outdoors — complete with giant wooden bear wielding a “Welcome” sign. A cedar fence surrounds a water feature, which sits in front of a Yamaha-bannered backdrop. One customer who owned a tree-trimming service even offered up a truckload of wood chips and logs to scatter about the display. Customer response has been overwhelmingly positive, with several taking their own photos. “We are always excited to see the expression on their faces as they enter the door,” the store says.