World of Powersports Inc. — 5-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brand: Arctic Cat, BRP/Can-Am, Harley-Davidson, Honda, Kawasaki, Polars, Suzuki, Victory, Yamaha
World of Powersports takes interactive to a whole new level with a program that makes every customer a salesperson. It does this by enlisting “affiliates,” or customers who are willing to post links on their own Web and social media sites that link to the dealership. If a customer makes a purchase through the coded links provided to the affiliate, the affiliate can earn 3 percent to 15 percent commission. This result has been more than a 10 percent increase in the store’s online parts business. The dealership also has added QR codes to many of its units, parts and accessories. These codes link to the store’s website, YouTube videos and more.