2012 Top 100 Best Event: Performance Powersports

Publish Date: 
Mar 30, 2012

Performance Powersports — 3-time time winner
Owners: Kurt and Gail Mechling
Location: Seneca, S.C.
Store size: 22,000 sq. ft.
Vehicle brands: Kawasaki, KTM, KYMCO, Piaggio, Polaris, Vespa, Victory, Yamaha
www.performance-powersports.com

Not that long ago, Performance PowerSports didn’t know a thing about the scooter market. However, after recognizing the possibilities in courting scooter riders, it went into it whole hog. After bringing on some mainstream OEM brands, the store launched Moped Monday Mexican Meltdown at a local club’s taco and beer night where it bought the first taco for all moped riders and gave away a $25 bar tab. It also held a drawing for a free scooter. Since then, KYMCO has emerged as the dealership’s leading scooter brand and sales went from zero to 70 (units) — a trend store owners hope will lead to sales of 300-plus units a year.