2012 Top 100 Best Exterior: Mad River Harley-Davidson

Publish Date: 
Mar 30, 2012

Mad River Harley-Davidson — 1-time winner
Owners: Mike and Franscene Davis
Location: Sandusky, Ohio
Store size: 40,000 sq. ft.
Vehicle brand: Harley-Davidson

Located on the shores of Lake Erie, Mad River Harley-Davidson eschews the cookie-cutter look of the big box retailers that surround it. The store fairly sings with a industrial-flavored nod to the brick-walled factories and hulking industry of the Midwest. A water tower up top harkens to the Motor Co.’s Milwaukee headquarters — squint and you might think you’re standing on Juneau Avenue looking up. As the store owners said in their Top 100 entry, “no other buildings in our area are even close to our dealership.”