2012 Top 100 Best Independent: Road Track and Trail

Publish Date: 
Mar 30, 2012

Road Track and Trail — 3-time winner
Owner: Nick Rank
Location: Big Bend, Wis.
Store size: 21,500 sq. ft.
Vehicle brands: Pre-owned

This is the second year in a row that judges have awarded Road Track and Trail the Best Independent merit award. The store counts 25 percent of its customers as repeats and 26 percent as referrals. How do they do it? By making it known that they care about their customers’ safety and well-being. “Our customer service philosophy was molded around our moral code of loyalty and safety,” the store says. “We couldn’t be satisfied with our sales if we weren’t making sure that every vehicle is inspected and road-tested again and again.” Repeat customers also get additional discounts on their vehicle purchases as a thank-you from the store.