Dreyer Honda South — 1-time winner
Owners: Steve and Terri St. John
Location: Whiteland, Ind.
Store size: 20,000 sq. ft.
Vehicle brand: Honda
Discounting is a double-edged sword, so we tip our hats to Dryer Honda South, a store that figured out a way to limit it while increasing return business. The Loyalty Card, much like the cards you have at supermarkets and drugstores, allows customers to accrue 10 points to every dollar they spend in the store. When a customer reaches 2,500 points, they receive a $10 credit on the card and can spend it however they please. In addition, the store has changed all of its sales signs from “Sale Price” to “DHS Member Price,” further garnering customer interest in its rewards program.