2012 Top 100 Best Store Theme: Frieze Harley-Davidson

Publish Date: 
Mar 30, 2012

Frieze Harley-Davidson Sales Inc. — 5-time winner
Owner: Virgina G. Frieze
Location: O’Fallon, Ill.
Store size:33,000 sq. ft.
Vehicle brand: Harley-Davidson

Eco-conscious isn’t just a theme, the store’s Top 100 application says, but “it’s a way in which we live our lives in hopes to inspire all of those around us in protecting and conserving the environment.” Indeed, the store’s efforts reach far beyond recycling used oil. Frieze is the only Harley-Davidson dealership that’s been awarded the Gold Level certification rating from the U.S. Green Building Council. Thoughtful and eco-friendly ideas abound, like using reclaimed bricks, high-efficiency air conditioners, even dual-flush water conserving toilets. Outside of the store, the theme continues: a 60-foot wind turbine saves the store almost 10 percent a month on energy costs, and there was even thought that went into paving the parking lot (concrete instead of black top, to help reflect more sun).