2012 Top 100 Best Website: Ray Price Inc.

Publish Date: 
Mar 30, 2012

Ray Price Inc. — 3-time winner
Owners: Ray and Jean Price
Location: Raleigh, N.C.
Store size: 60,000 sq. ft.
Vehicle brands: Harley-Davidson, Triumph

The main page for the storied drag racer’s dual dealerships is a portal to everything Ray Price has going on the Web — websites for both stores, social media, an activities page, you name it. Customers can view new and pre-owned inventory for both Triumph and Harley-Davidson, information on each department and event calendars. In addition to checking out the unit listings, viewers can get a quote online, value their trade-in, apply for financing or insurance, or sign up for a Rider’s Edge course. The H-D page even has a section for the store’s Harley Owners Group’s monthly newsletter and events.