2012 Top 100 First Runner-Up: J&L Harley-Davidson

Publish Date: 
Mar 30, 2012

J & L Harley-Davidson
16-time winner
Owners: Jim and Lonnie Enteman
Location: Sioux Falls, S.D.
Store size: 38,000 sq. ft.
Vehicle brand: Harley-Davidson
www.jl-harley.com

After landing in the Top 100 15 different times, J&L Harley-Davidson now checks in as the year’s First Runner-Up. Education is high on this dealer’s list so each employee is encouraged to take training through HDU, and are compensated when taking the course. Cross-training across all departments is also highly encouraged. Customers also get the royal treatment with a loyalty program that rewards them for making purchases, attending events or volunteering for store functions. J&L has for 16 years run Hot Harley Nights, benefitting the Make-A-Wish Foundation, thus far raising $1.6 million for the organization.