2012 Top 100 Honorable Mention: Cycle Center of Denton

Publish Date: 
Mar 30, 2012

Cycle Center of Denton — 1-time winner
Owners: Randy Martin, Kenny Martin, Carlos Gonzalez
Location: Denton, Texas
Store size: 30,000 sq. ft.
Vehicle brands: Honda, Kawasaki, Polaris, Suzuki

Located deep in the heart of Texas, Cycle Center of Denton is a family-owned and family-oriented gathering of all-things-powersports. Cycle Center keeps a close eye on keeping customers happy and sends out customer satisfaction surveys each Monday to all individuals who had service work performed the previous week. For filling out the survey, customers get a coupon that gets them 10 percent off a purchase. A follow-up phone call is made if any concerns are noted on the form. Surveys are also sent to those who purchase a new unit. To keep its showroom fresh, Cycle Center uses mobile displays that are regularly rearranged and updated.