2012 Top 100 Second Runner-Up: Rexburg Motorsports

Publish Date: 
Mar 30, 2012

7-time time winner

Rexburg Motorsports
Owners: Jared Burt, Allen Ball, Brad Ball
Location: Rexburg, Idaho
Store size: 45,000 sq. ft.
Vehicle brands: Arctic Cat, BRP/Can-Am, Honda, Kawasaki, KYMCO, Polaris, Suzuki, Yamaha

It seems that every year Rexburg Motor Sports introduces a major effort that causes the judges to take notice. This time, it could have been any number of new initiatives that helped the store garner its 2012 runner-up status — like the “No Bull” policy that all but guarantees no-hassle/no-haggle shopping for its customers, or the Motorfist Lounge, a new addition to the store that acts as a meeting room for the community at large. The store also uses its Facebook page to vet new products — each week an item is posted with pricing, features and benefits, and Facebook fans are encouraged to give feedback and ratings. The more favorable the ratings, the more likely management will stock the product.