2012 Top 100 Service Department Excellence Award: Charlie's Harley-Davidson

Publish Date: 
Mar 30, 2012

Charlie’s Harley-Davidson — 5-time winner
Owner: Charlie Cole
Location: Huntington, W.V.
Store size: 66,000 sq. ft.
Vehicle brand: Harley-Davidson

What makes a great service department? How about one where the service manager takes time on his day off to pick up a out-of-town customer with a broken-down bike? That’s Charlie’s Harley-Davidson, and Top 100 judges thought enough of the store’s other service offerings to award it the merit prize for Service Department Excellence. All customers in for service, from minor problems to big ticket items, leave with a cleaned and detailed motorcycle. The store’s Priority Customer Maintenance Plan gives participating customers first dibs at service, covers all maintenance and upkeep and free winter storage. Last winter, the store hosted an invitation-only party for 500 PCMP customers, treating them to live music, food, drinks, door prizes and sales.