2012 Top 100 Third Runner-Up: Milwaukee Harley-Davidson

Publish Date: 
Mar 30, 2012

Third Runner-Up
Milwaukee Harley-Davidson
8-time winner
Owner: Chaz Hastings
Location: Milwaukee, Wis.
Store size: 36,000 sq. ft.

This year’s Third Runner-Up says its mission is “to continue our legacy of embracing the rebel, non-conformist culture of the Harley-Davidson motorcycling community by providing a premium customer experience.” It does so through a mix of regular employee training, a well-oiled service department, a host of monthly in-store events and strong customer service — bike buyers can join the monthly New Owners Ride and enjoy a free gourmet meal at one of the owner’s historic taverns. The store creates ties to other local businesses for cross-promotional purposes and sponsors employee outings that range from family-friendly to adults only.