American Suzuki Motor Co.
For 2012, Suzuki grabs the Vehicle Brand of the Year – a repeat of its win in 2011. This is the award that goes to the OEM most often listed by Top 100 dealers. How’d it do it? By working closely with its dealers to get them to go through the Top 100 entry process. The OEM recognizes that for a store to just enter the Top 100 program, it’s basically reviewing its business plan — not a bad education to get on a yearly basis.