2013 Dealer of the Year: McGrath Powersports

Publish Date: 
Feb 20, 2013

McGrath Powersports — 5-time winner
Owner: Mike McGrath
Location: Cedar Rapids, Iowa      
Store size: 40,000 sq. ft.
Vehicle brands: Honda, Kawasaki, Polaris, Victory, Yamaha

“TO PROVIDE a fun experience that creates loyal riders.” This simple, concise mission statement and McGrath’s ability to execute its fundamental tenets propelled the Midwestern dealership to the top spot: Dealer of the Year.

This dealership is an event machine. Owner Mike McGrath and his team spend a great deal of billable hours planning and executing events designed to make customers stop on by — and return, over and over again. Case in point: its “Summer in January” party not only boosted the morale of employees and customers suffering from winter cabin fever, but it also fueled a 200 percent increase in major unit sales, according to the dealership.

McGrath Powersports’ two showrooms house more than 200 new and 200 used units — the used sales operation located in a freshly renovated, 6,000 sq. ft. space. McGrath also reportedly boasts the largest selection of helmets in the entire state of Iowa — more than 450 on display at any given time.

In the Service department, a dyno window and flat-screen monitor allow inquisitive customers to safely watch the results as they are generated. The service department also features a separate room for quiet consultations. The thoughtfulness continues with a rental service for soon-to-be riders, where those who need to take the state-required motorcycle test can rent a Honda 250 to use.

All employees are well-versed in customer service. New associates start with a weeklong orientation to better acclimate them into the McGrath family. Weekly staff meetings address training, news or new business and upcoming events.

Employees also are involved in a business and leadership book club. The dealership’s quarterly Idea Day brings staff together to brainstorm how to improve procedures, plan events and more. Outstanding staff members are recognized with a “Show Stopper” trophy. (Continued)