WEBSITE PROVIDER 50 Below now offers wider website designs to take advantage of computer screens with higher resolutions. Dubbed the “E-Series,” the sites are made for computers with a 1024x768 pixel resolution count, which the company estimates is about 93 percent of computer screens being used today. Since the sites will be wider, dealers in 50 Below’s network can add widgets like the EZ-Shop with Fitment, Used Equipment Listings, store information and other features. Visit www.50below.com for more information.
Decatur, Ill.-based World of Powersports has taken a cue from Amazon.com by launching an affiliate program that pays referral commissions similar to the way the Web superstore operates its own affiliate program. Local dealers, riding clubs, distributors and even individuals can place a link or banner ad on their website or newsletter, earning up to 12 percent of the sales made through clicking on them. Visit www.worldofpowersports.com and click on “Affiliate Program” for more information.
Philadelphia marketing company Monetate has released a white paper that helps online retailers find ways to market themselves for free. “Lift Without Loss” details how to boost conversion rates and average orders using targeted advertising instead of discounts. “Discounts and shipping offers have their place, and we use targeted offers to great effect,” says Monetate co-founder and CEO David Brussin in a news release. “But many online retailers overlook the huge potential of targeted messaging to increase both conversion rates and order values.” The white paper is free and can be accessed at www.monetate.com/whitepaper.
This article is from the October 2009 issue of Dealernews.