A.D. Farrow Co. Harley-Davidson


Best Exterior

Owners: Bob and Valerie Althoff Location: Sunbury, Ohio Store size: 30,000 sq. ft. Vehicle brands: Buell, Harley-Davidson URL: www.adfarrow.com

For the second time running, A.D. Farrow Harley-Davidson gets the Dealernews Top 100 Best Exterior award for its Sunbury location (there are two). If you want a good example why, just read our April 2008 cover profile on the dealership and take a long, deep look at the full-spread photo on pages 32-33. It's a gorgeous night shot that accentuates the store's visual appeal and highlights the trademark water tower that's a page right out of the Juneau Ave-nue facility in Milwaukee.

One judge points out that the owners have given each of their dealerships a distinct visual personality "that each speak to a distinct psychographic." Inside the Sunbury location, the service area is immaculate while the showroom is airy and bright.

The dealership has built a loyal collection of customers — how does a 35,000-person database sound? It certainly worked to draw in bodies for a drive-in movie night promotion that featured two movies, a hot air balloon and a stunt show.