A.D. Farrow Co. Harley-Davidson & Buell

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Best Exterior

Owner: Bob Althoff Location: Sunbury, Ohio Store Size: 30,000 sq. ft. Years in Business: 1 Vehicle Brands Carried: Buell, Harley-Davidson URL: www.adfarrow.com Strengths: The winner of the Best Exterior award is a mix of old and new. The dealership is housed in three-story brick building topped by a water tower — offering shadows of Milwaukee — featuring the H-D logo. A modern-looking showroom juts from the brick façade. A large parking lot allows for the dealership's various get-togethers.

An offshoot of the oldest Harley-Davidson dealership in the world, A.D. Farrow's new retail location in Sunbury, Ohio, combines the charm of a mom-and-pop store with the tactics of a modern business venture. The dealership hosts a yearly bake sale for the local children's hospital, offers an athletic scholarship to Ohio State University, and holds events like cookouts, contests, bike nights, HOG meetings and educational seminars nearly every week.

One recent event, the "Salute to the Troops" campaign, featured 600 bikes that spelled out USA in 100'x200' letters. The scene was photographed from a helicopter and broadcast via the Internet to troops in Iraq and Afghanistan. Local media also reported on the event.