A.D. Farrow Co. Harley-Davidson counts down to 'Celebration of the Century'

Publish Date: 
Jun 15, 2012

Top 100 dealer A.D. Farrow Co. Harley-Davidson has literally topped 100 – years in business.

Having marked the anniversary Feb. 26, the dealership is powering into "The Celebration of the Century" powered by Nationwide Insurance June 23 at The Shop at NorthStar. The dealer says 100 percent of proceeds generated from alcohol sales will be donated to Flying Horse Farms.

The company worked with Quaker Steak & Lube to put on the "Three Bike Giveaway," which will see two bikes given away within 100 hours of each other. Bike No. 2 will be given away at the party.

The company also teamed up with Gaswerks, Rusty Bucket locations, Gatsby's, and the Bluestone to create a series of bike nights and rallies for motorcycle enthusiasts.

The June 23 event is going to be packed with activities for children and adults alike. A.D. Farrow Co. will host The Big Wish Ride registration. At noon, more than 50 vendors will arrive to entertain the thousands of expected guests. The variety of vendors ranges from The National Guard to Pepsi. The American Motorcyclist Association also will have a presence at the event. Dealer principal Bob Althoff has been an extremely strong supporter of the AMA. In fact, A.D. Farrow Co. Family of Dealerships pays for an AMA membership for every new bike buyer and Rider's Edge student.

In the afternoon, executives from Harley-Davidson will ride in just in time for a Rock N' Roll Fashion Show with Harley-Davidson and students from Ohio State University. These future entrepreneurs have started the first OSU Fashion Magazine, Scarlett|Grey. A. D. Farrow Co. sponsors an athlete with an endowed scholarship every year. This year, tennis player Nelson Vick is the recipient of the scholarship.

After the Fashion Show, local southern rock band Kicking Dixie will take the stage for one last performance as a group, warming up the crowd for headliner Billboard Top 100 and multiplatinum band Warrant.

At some point during the free concert, a brand new Harley-Davidson Sportster will be given way to someone in the audience.

Posted by Holly Wagner

Like Dealernews’ Facebook page: