COLUMBUS, Ohio - The folks at A.D. Farrow Harley-Davidson are planning a party Dec. 7 to celebrate the launch of the store’s new T-shirt line designed by art students at Columbus College of Art and Design (CCAD).
The students took inspiration for the new Uncrated line from the Top 100 dealership’s 101-year history, its place in the community and the Columbus area.
A.D. Farrow Co. deemed T-shirts as an ideal medium to broaden the appeal and exposure of the brand. Students collaborated with the shop’s marketing department and dealer principal Bob Althoff to begin the brainstorming process.
"We wanted to seek out students for this project because we wanted to gain a fresh perspective about our brand from them," Althoff said. "It was refreshing. They saw our brand in a way that maybe we had not yet explored."
"For the first two days of the concentrated design period, students were encouraged to brainstorm as many good designs as they desired," CCAD instructor Dave Groff said.
After hours of research, concepts and sketching ideas, each student presented the company with a first look at their individual designs. Through a critique and review period of those ideas, five CCAD artists were selected to move into the second phase on shirt designs. After a second round of refining designs and making presentations the final shirts were selected.
The CCAD Mind Market process yielded many collections such as Columbus, A.D. Farrow University, I Am A.D. Farrow, Buckeye Motorcycle Club, Heroes, and Dream Dare Do.
A.D. Farrow will unveil the winning designs with an event at its Sunbury Shop at NorthStar from noon to 1 p.m. Dec. 7. The shirts will also be on sale at the downtown Columbus store.
Posted by Holly Wagner