Adam Systems integrates with CRM software

Publish Date: 
Mar 20, 2012

SPANISH FORT, Ala. - Adam Systems, maker of DMS software used by about 1,000 automotive and powersports dealers, has partnered with a CRM software provider to develop a data integration application for their common customers.

The real-time integration provides a bi-directional connection between Car-Research customer relationship management software and the Adam Systems Ability dealer management system. The application exchanges information for customers, vehicle inventory, repair orders, service history, service technicians and parts special orders. Additionally, desked F&I deals and service appointments can be created in the Car-Research CRM and transferred to the Adam DMS, saving time while avoiding keying errors.

“The integration built between these two companies is the best I’ve ever experienced — no batch processes or routines to run,” stated Robert Alvine, president of Premier Subaru, Premier Kia in Branford, Conn. “The data exchange works so well it allows more time for my team to focus on serving our customers.”

Car-Research XRM is a Web-based CRM system that, according to its maker, helps increase revenue from sales and service, improve CSI and SSI scores, and boost gross profit. A dealership can consolidate all its departments into the system to manage every stage of the customer life cycle.

Ability Dealer Management Solutions (, the powersports subsidiary of Adam Systems, made its debut at the 2012 Dealer Expo. Adam Systems itself has been in the dealer management system business for more than 20 years.

Ability says it “offers dealers automated services and solutions to include Parts, Service, Unit Sales, Accounting, and more.” As a pricing special until the end of March, Ability will match any competitive quote and waive the first month’s maintenance. The company recently bought Shamrock Systems, another longtime software player in the powersports market.

“This is the most interactive CRM exchange we’ve completed to date,” said Bruce Weaver, president of Ability DMS and Adam Systems. “The team at Car-Research has been great and we hope our current and prospective customers find it to be a useful tool for increasing profits.”

Posted by Arlo Redwine

Like Dealernews’ Facebook page: