HOFFMAN ESTATES, Ill. - ADP Dealer Services Inc. will operate under the name CDK Global Inc. once the spinoff from ADP is completed, the company announced. CDK Global will be listed on the NASDAQ exchange under the "CDK" symbol.
CDK Global will be one of the largest technology providers to the powersports, marine and automotive industries, with more than 26,000 dealer sites in over 100 countries and nearly 9,000 employees worldwide.
The new identity for CDK Global incorporates the traffic light with the green light illuminated. "We feel that now is the time to create a bolder identity. The name preserves our heritage and the new look and feel embodies our commitment to be fresh and transformational. It is a nod to where we came from, and to where we're going," said Steve Anenen, who will serve as CDK Global's CEO. "We are building a brand and company that will last for generations -- one that empowers our associates and conveys our brand promise. CDK Global does just that."
The letters of the new name represent three of Dealer Services' historically largest businesses and most strategic brands: The "C" stands for Cobalt Digital Marketing, acquired several years ago. "D" represents Dealer Services and its 40 years of experience. The "K" represents Kerridge Computer Co., which was a UK-based company acquired in 2005.
"We have decades of success as ADP Dealer Services, and we wanted that rich legacy to live on. Plus, the additions of Cobalt and Kerridge to our business solidified our position as a global market leader, so we wanted our new company's name to represent the heritage of our strongest assets -- assets we are combining into one unified solution to help support the evolution of our industry worldwide," said Anenen.
Upon the spinoff's completion, the new company's website will be CDKGlobal.com.
See ADP Lightspeed at the 2014 Dealernews International Powersports Dealer Expo, Dec. 5-7 in Chicago. For more information or to register, visit www.dealerexpo.com
From a press release