ADP Lightspeed appoints new general manager, former GM becomes VP of sales


ADP Lightspeed today announced that Gregory Smith, previously the head of the ADP Dealer Services Business Intelligence unit, has stepped in to direct its operations. Smith replaces Laurn Rice, who becomes ADP Lightspeed’s new VP of sales.

In his 30-year business career, Smith has held executive positions in operations, marketing, sales, strategy, parts and service, training, and supply chain management for automotive OEMs and technology companies. Since joining ADP Dealer Services, he has led strategic development and marketing, and formed a new Business Intelligence business unit to help dealer and manufacturer clients improve performance and profitability.

“It is a pivotal time in the powersports industry, and dealers need comprehensive solutions to maximize every opportunity,” Smith said in a news release. “ADP Lightspeed provides technology tools and industry information that have helped dealers maximize profitability. I hope to add my years of experience to the expert team at ADP Lightspeed to continue to create industry-leading systems focused on improving dealer performance.”

As vice president/general manager, Smith leads a team of more than 100 associates who develop, install, train and support a wide range of dealership solutions — which in addition to the dealership management system — include websites, CRM, finance products and integrated network phones.

Posted by Arlo Redwine