ADP Lightspeed dealers getting Dealership University benefits

Publish Date: 
Mar 7, 2014

SALT LAKE CITY, Utah – ADP Lightspeed has reached an agreement with Powersports Marketing by Dealership University to provide their full training curriculum and Million Dollar Resource Vault to all ADP Lightspeed powersports dealers at no charge.

Dealership University offers 70 online training courses and 11 certification paths designed to help dealership personnel increase sales, profitability and customer retention. Dealership University, which normally charges $495 a month for their training and tools, will be fully integrated into Learning Connect, ADP Lightspeed’s Learning Management System and offered for free to Lightspeed dealers.

Rod Stuckey and Tory Hornsby of Dealership University/Powersports Marketing are regular Dealernews columnists.

ADP Lightspeed will also integrate Powersports Marketing’s Sharp Shooter Program and Web Dominator products. Powersports Marketing is a sister company to Dealership University and specializes in producing qualified leads for powersports dealers.

Sharp Shooter is a direct one-to-one marketing program focused on direct mail, emails, call blasts, web banners, and event signage. Web Dominator is tool that enhances a dealer’s online presence through search engine optimization, social media marketing, and online reputation management. Both services are included with Dealership University’s training courses.

These training courses by Dealership University are available immediately through the ADP Learning Connect portal.

Posted by Vince Guerrieri