SALT LAKE CITY, Utah - ADP Lightspeed's new Loyalty Rewards program is designed to help dealerships develop long-term relationships with their customers and capture repeat business through a points-based program, rather than discounts.
The cardless, points-based rewards program allows a dealer to distribute points to customers for sales, service, accessory, and parts purchases, plus participation in events and owner groups. Customers may redeem those points by logging into their Rewards Account and either printing a gift certificate or sending the certificate to a mobile device. On a mobile device, the dealer can easily scan a barcode displayed on the screen of their phone or tablet, the company announced.
“Our new loyalty program is huge for dealerships. Lightspeed Loyalty rewards will bring back customers to the dealership and turn them into repeat customers”, said Greg Smith, general manager of ADP Lightspeed. “The program is completely integrated with Lightspeed and requires very little training to get started. This is a big win for our dealers in capturing repeat business.
Press release posted by Mary Slepicka