We all know what happens when we procrastinate
pro . cras . ti . nate to put off doing intentionally the doing of something that should be done
That's me. Here I sit on vacation in beautiful Lake Pend Oreille, Idaho, in the wonderful house we've rented on the shore. The sun's out, boat's in the water and I'm sitting on a stool, at a computer writing to all of you. Hmmmmm.... I guess I should have made the time to write this article last week.
Procrastination is a funny thing. We know it's going to bite us in the you-know-what, but we do it anyway. Every year I stand in the lobby of the registration area at Dealer Expo and watch all the people who didn't register in advance stand in line and pay the onsite registration fee — when they could have avoided all of it by taking a few minutes to register in advance, for free!
Yes, registration's free if you're a qualified powersports dealer/retailer. It doesn't take very long. You can do it on line at www.dealerexpo.com, you can call (800) 556-3369 and have Andrew or Josh register you, or you can do it the old-fashioned way and mail in your registration materials. You also can register everyone who works for you. (Did I mention it's free?)
I've heard all the excuses. My favorite is "we don't know who's going to go." But it's OK to change your mind. Registering is free (Did I mention that?) so if you don't use some of your badges, that's fine. We would rather you spend time at the show visiting the vendors and suppliers than standing in line at registration.
Another good excuse is "my distributor shows me everything, so I don't need to go." Sure, your distributors do a great job of showing you everything they sell; but they don't sell everything. If you don't come to Dealer Expo, you'll miss a lot of new products — products your competitors (including online retailers) will find and sell to your customers instead. Also, keep in mind that your distributors use Dealer Expo to introduce brand-new products — items you may want on your shelves as soon as possible. Do you really want to wait for the catalog to come in the mail or the distributor rep to make his next visit to your store, or do you want to see the products and place your orders as soon as you can?
All right; I'm done lecturing you. Let me conclude by stating that Dealer Expo registration is open, and I encourage you to register everyone on your team as soon as possible (For free!). The sooner you do, the sooner we can start keeping you posted on what will be happening in Indy — and remember, if you're registered, we'll notify you as soon as attendee housing opens.
A lot is happening at the show next February: two buildings, four days and, from what we're hearing from the vendors, a lot of new products. So go ahead, take the leap. Register today (Pssst... it's free...) Here's hoping I don't see you standing in line in February.
Tracy Harris ( firstname.lastname@example.org ) is vice president of the Advanstar Powersports Group, parent of Dealer Expo and Dealernews.